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sponsor journey mapping: the feast

sponsor journey mapping: the feast

The Feast Commons was great for connecting individuals, but as a mission-driven company committed to providing reasonably-priced access for everyone, The Feast relied heavily on its sponsors. Companies like NBC Universal and KIND turned to The Feast for insights and inspiration, as well access to talented change agents. In doing our analysis, however, it became clear that The Feast was struggling to secure and manage new sponsors.

So, how might The Feast generate new revenue streams to ease the pressures of sponsorship fundraising while still staying true to its mission?

Date: 2015
Client: The Feast
Role: Strategist